• Media Relations Associate, University Communications/大学传播部媒体事务助理

    Posting Number 2018-4555
    Posted Date 1 month ago(5/22/2018 10:33 PM)
    Department
    Shanghai-University Communications
    School/Division
    NYU Shanghai (SH1002)
    Compensation Grade
    Band 52
    FT/PT
    Full-Time
    Category
    Marketing/Advertising/Public Relations/Media/Video/Audio
  • Position Summary

    The Media Relations Associate is responsible for generating publicity for internal clients through a variety of unpaid media. S/he generates interest in programs and activities through email groups, online chat, online forums, and Internet press releases. Working in the Media & News Office, s/he generates bi-lingual news content on a weekly basis and pitches stories to editors of major press, e-zines, e-newsletters, and other online publications. S/he will promote online seminars, workshops, and events.

     

    The ideal candidate works well as both a member of a team or a lead, and shows initiative in identifying opportunities and solving problems. We are looking for a self-starter, who is eager to learn, and fun to work with. The ideal candidate is a creative thinker, who approaches projects with the end user in mind.  S/he should be excited to work in an inclusive, fast paced, and energetic environment.

     

    The main responsibilities include:

    Content Production (40%)

    • Generate publicity for campus events and activities
    • Produce campus news content in English and Chinese for internal and external dissemination.

    Media Relations (40%)

    • Develop and manage productive working relations with Chinese and international media.
    • Facilitate online media coverage, including fielding questions and pitching stories, writing press releases, preparing media kits and organizing press conferences;
    • Regularly monitor the emerging online media trends and channels and constantly improve the current media relations strategies and practices; 

    Media Publicity (20%)

    • Disseminate information to increase awareness and participation in the programs and activities of the university; Chinese and international unpaid online placements for publicity;
    • Work closely with the Chief of Media & News to develop and implement a comprehensive online publicity strategy, consistent in Chinese and English, and in line with media outreach and marketing strategies.

    Qualifications

    Required Education

    • Bachelor’s degree

    Required Experience

    •  1-3 years of work experience in the media or public relations area or corporate communications related functions preferred, with a main focus on American or international media relations management;

    Required Knowledge, Skills, and Abilities

    • Demonstrated capacity to write and edit in English;
    • Excellent written and verbal communication skills in both Chinese and English;
    • Ability to work well under pressure;
    • Strong collaboration skills, works well in teams
    • Excellent ability to handle sophisticated situation and deliver results.

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