NYU Shanghai is China’s first Sino-American research University, and a vibrant part of the global network of New York University, dedicated to recruiting and graduating a community of global scholars with a deep understanding of the role the US-China relations play in innovation and the global community.
The Associate Director, Marketing and Communications for Enrollment Management is a Shanghai-based marketing leader who drives strategic marketing plans for the Office of Undergraduate Admissions at NYU Shanghai and furthers the primary goal of attracting and enrolling future students, in partnership with the University's central Enrollment Management division. The successful candidate is fully bilingual in English and Mandarin, and is an independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels – print, digital, paid media, PR, and social media, and in developing and executing high caliber on and off-campus events.
The Associate Director will report to the NYU Shanghai Admissions office in Shanghai and the marketing team in New York and will liaise with the NYU Shanghai University Communications team, ensuring that marketing plans are well-integrated and support both NYU Shanghai’s China-specific and global outreach. This role will manage two professional staff members, one who is charged with executing creative concepts, and one who is responsible for the visitor experience on campus.
The main responsibilities include:
Required Education
Required Experience
Preferred Experience
Required Knowledge, Skills, and Abilities
About NYU Shanghai
NYU Shanghai is China’s first Sino-US research university and the third degree-granting campus of the NYU Global Network. We were founded in 2012 by New York University and East China Normal University with the support of the city of Shanghai and the district of Pudong. NYU Shanghai seeks to cultivate globally-minded graduates through innovative teaching, world-class research, and a commitment to public service.
NYU Shanghai is an equal opportunity employer committed to equity, diversity and social inclusion. We are proud of its diverse and talented staff members, who work together to build and sustain this unique and pioneering institution of higher education in China.
For more information about NYU Shanghai, please visit https://shanghai.nyu.edu. You can also follow our official WeChat Account: NYUShanghaiRecruit for more updated news.